My boot’s government issue sole snags a gap where more sidewalk should be. A lifetime of northeast winters has left this particular strip soft and chapped. My right foot shoots out in front to compensate, jolting me back to the present, out of my fog. An early morning grey creeps over warehouse rooftops, while a grime-drenched gypsy cab limps past me. The tires don’t move, the car simply slides by shadows of buildings, while dim streetlights guide its path.
Why 2013 will be the year content marketing takes center stage.
Once upon a time advertisements showcased key product features, benefits and a happy, vibrant spokesperson to make it sound real sweet. These were the tried and true methods in regards to Packaged Consumer Goods (PCG). Those days are long gone - replaced in with those able to walk the line between funny and idiotic.